Bradshaw
The largest gadget & kitchenware supplier in the world needed even larger creative solutions.
1,000+ Products.
Bradshaw International, manufacturer of beloved home brands like TFal, GoodCook, Clorox, Mr. Clean, and Casabella needed a robust creative revamp to showcase their products and inspire consumers with recipes, tips, tricks, and aspirational media that showcased their innovative and essential products.
- With a catalog of dozens of brands and thousands of products, it was important to feature the many different options without overwhelming consumers.
- In a social landscape drowning in food content, their recipes and ads needed to stand out and be new & refreshing, but still simple to follow.
- Content needed to highlight the functionality and effectiveness of the product while still being interesting, viral-ready, and shareable.
- Product releases and features had tight turn-arounds and creative needed to be ready at a moment's notice.
1,000+ Solutions
Big problems call for big solutions, and that's exactly what we brought to the table. Alongside the talented creative team at Lark x Co Creative Studio, I oversaw projects and provided creative direction, working with to come up with answers that fit Bradshaw's needs and content demands for many of their brands.
- Worked alongside GoodCook & Bradshaw's team to develop a uniquely standout product feature format that fit right into social recipe videos.
- Developed a brand voices via copy, visual style, and uniformity that stood out on social and web.
- Produced thousands of photos and videos across dozens of formats including UGC, packaging photography, reels, ads, posts, and blog copy.
- Created a newly structured content process that would allow the numerous product managers to request and recieve content, often with less than a week turnaround.
Result
I worked as Creative Director for Bradshaw's projects under Lark x Co Creative Studio for 6 years, developing content and brand voice for several of Bradshaw's brands including GoodCook, Casabella, Mr. Clean, and Clorox. Their content library has expanded with thousands of videos and tens of thousands of photos that have been featured as ads, social videos, at the International Houswares Convention, and on their website. Through content, copy, recipe development, and the restructuring of creative processes; Bradshaw's online presence and recognition by consumers has grown exponentially.
“Andrew is a force to be reckoned with. This was not a single one-and-done project, it was an unimaginable undertaking that very few people in this world could have done. Andrew did, though. He completely changed Bradshaw's creative landscape, and realistically, the home and kitchen industry in general." - Brooke Lark
